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Social Media Marketing is a term used to describe the act of utilizing social networks,
online communities, blogs or any other collaborative Internet form of media for marketing,
sales, public relations and customer service. Common social media marketing tools include
Twitter, blogs, LinkedIn, Facebook, Flickr, and YouTube.
Social media marketing has three important aspects:
1. Creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature.
Buzz is the piece that makes social media marketing work, it replicates a message not through purchase of an ad,
but through user to user contact.
2. Building ways that fans of a brand or company can promote it themselves in multiple online social media venues.
Fan pages in Twitter, MySpace, or Facebook are exactly this.
3. It is conversational. Social media marketing is not fully controlled by the organization, it allows for user
participation and dialogue. Potentially a badly designed social media marketing campaign can backfire on the
organization that created it. That is the reason that SMM campaigns must fully engage and respect the users.
To Learn More about Social Media Marketing Call 888-207-4414!
Social Media Marketing
Social Media Another Marketing Strategy! Social Media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Media outlets include Blogs, Facebook, Twitter, LinkedIn and others. See how Higher Images can work with your business to leverage Social Media Marketing to help make you more visible on the Internet and bring potential customers to you!